In the highly competitive talent management SaaS industry, establishing authority and driving organic growth can be challenging. Our client, an AI-powered platform, faced these challenges head-on. They were eager to position themselves as thought leaders and dominate their niche by ranking for the right keywords that would drive meaningful traffic and lead to conversions.

Referred to us by an existing client who had seen remarkable results, they wanted our expertise to build a robust backlink profile that would enhance their online presence and boost their search engine rankings. We worked on their campaign for 14 months between March 1 2023 and June 1 2024.

The Challenge: Growing Authority and Rankings

Despite having innovative technology and a lot of content, the client lacked the authority needed to compete with established players in their industry. Their content was not originally optimized for the most impactful keywords, leading to rankings for low-volume, less competitive terms that did not move the needle.

The client wanted to overhaul their content strategy, rank for more relevant and higher-impact keywords, and significantly increase their organic traffic. They needed a link-building campaign to support that goal.

What We Did: Thorough Competitor Research

1. Competitor Backlink Analysis:
To address these challenges, we implemented a comprehensive strategy that began with a thorough analysis of the client’s competitors’ backlink profiles. We identified key high-authority sites and untapped opportunities where our client could gain a competitive edge.

2. Site Audit and On-Page Optimization:
We also conducted an in-depth audit of the client’s existing content and optimized internal linking structures to ensure that link equity was passed effectively to high-value pages.

3. Content Strategy:
We also advised the client on content that was inherently linkable that focused on unique insights and data that would attract natural backlinks.

4. Link Prospecting, Vetting and Outreach:
Our link-building efforts were split evenly between guest posts and niche edits, targeting domains with a DR60+ and emphasizing both domain-level and page-level relevancy.

The Results: 246% increase in Ranking Keywords

By the end of our campaign, their organic traffic had grown from 688 visits to 5,964 visits, according to Ahrefs data—a massive 767% growth. The client’s ranking keywords also grew impressively, increasing from 1,306 to 4,518 per month.

Here are the key results from March 1, 2023, to June 1, 2024:

• 10 high-quality links built per month
• DR rose 5 points (DR43 to DR48)
• 9x growth in monthly organic leads!
• 333% boost in the number of keywords they ranked for in the top 3 positions
• 334% jump in the number of keywords in 4th to 10th place
• 419% increase in the number of keywords in 11th to 20th place
• 245% boost in Ranking Keywords

In total, we built 149 high-quality links with an average DR of 73.

While the sheer number of keywords can indicate greater visibility, we ensured that the focus was on quality and relevance. It’s better to rank highly for fewer, highly relevant keywords than to rank for a large number of low-relevance terms.

It’s essential to focus on keywords that attract the ideal customer profile. Not only did we grow the number of keywords they targeted, but we also made sure to prioritize those that were critical for their business objectives, effectively capturing users at various stages of the buyer’s journey.

By securing high-quality links and focusing on the right keywords, we significantly enhanced the client’s online presence, positioning them as a thought leader in the talent management space, even as they shifted focus to other marketing channels.

Here are some of the high-authority links we built for this client: