This cybersecurity company provides penetration testing services to over 1,000 companies in 20+ countries. They needed help standing out in an incredibly competitive market.

They had been building links in-house but couldn’t scale up their activity. In October 2023, they approached us to help increase traffic and drive leads.

In this case study, I’ll walk you through the entire process that led to a 234.768% increase in organic monthly traffic—step by step.

The Challenge: Grow Traffic to Key Pages

Cybersecurity is a crowded segment dominated by a handful of big players. Given the vast number of competitors, the client needed to get strategic.

They already had a list of keywords and pages they needed to target – they just needed a link-building expert to help them scale their efforts.

Their goal was clear: to boost organic traffic to their bottom-of-funnel content, thereby driving more MQLs.

How We Did It: In-Depth Audits and Focusing on Page-Relevance

1. Understanding the Client:
   We began by delving deep into our client’s business, thoroughly studying their products, services, and website structure. This foundational knowledge allowed us to tailor a link-building strategy specific to their goals.
2. Site Audit and On-Page Optimization:
   Before starting the link-building campaign, we conducted a comprehensive site audit. This helped us identify key areas for on-page optimization, which we recommended they implement to ensure the site was fully optimized for search engines and ready to benefit from the incoming links.
3. Strategic Link Building Research:
   With a solid understanding of the client’s niche, we embarked on detailed link-building research. Our goal was to find the most relevant and authoritative sites for building links, ensuring every link contributed to the client’s goals.
4. Link Prospecting, Vetting and Outreach:
   We carefully scrutinized potential link prospects, focusing on relevance and authority. By targeting domains with a DR over 60, we ensured the links were both powerful and relevant. We also prioritized sites with 5000+ organic traffic from the US. We used a balanced approach, splitting links 50/50 between guest posts and niche edits. Through all this, we were focused on page-level relevancy.
5. Targeting High-Buying Intent Keywords:
   We prioritized high-buying intent keywords within the PTaaS niche, understanding that high organic traffic doesn’t necessarily equate to high conversions. By focusing on these keywords, we maximized the potential for conversions from the increased traffic.

The Results: 234.768% increase in organic monthly traffic

The results of our collaboration were outstanding. By the end of our campaign, their organic traffic had grown from 14,033 visits to 46,978 visits—a remarkable 235% increase.

Here are the key results from November 1, 2023, to July 1, 2024:

• 12 high-quality links built per month to BOFU content
• Grew domain rating from DR55 to DR63
• 5x growth in monthly organic leads
• Organic traffic grew from 14,033 visits to 46,978 visits
• 90+ links built in 8 months

Overall, we built 90 links in 7 months with zero time commitment from their marketing team. This allowed them to focus on all the other aspects of their marketing strategy.

That’s how our strategic link-building campaign nearly quadrupled the organic traffic for a PTaaS company in less than one year, significantly boosting their MQLs in the process.

Here are some of the high-authority links we built for this client: